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Steve Gorlin's Golden Rules
A Legacy of Success
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Generate Up To
3kW
Of Power
Generate Up To
200 sq. ft
Of Power
Accomplished people: Those with a track-record of success. “Bet on the jockey, Not the horse.”
Generate Up To
3kW
Of Power
Generate Up To
200 sq. ft
Of Power
Long product life cycles in large product markets: Pursue technologies with long product life cycles that offer sustainable competitive advantages in large markets.
Impact
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3kW
Of Power
Generate Up To
200 sq. ft
Of Power
High societal impact: This criterion translates into extraordinary successes. Investors give the highest consideration to innovation that has exceptional societal impact.
Generate Up To
3kW
Of Power
Generate Up To
200 sq. ft
Of Power
Obviousness (The Brody Rule): If the vision is immediately obvious, its value and odds of success are likely to be much higher than an innovation who’s value is difficult to explain or understand.
Generate Up To
3kW
Of Power
Generate Up To
200 sq. ft
Of Power
Products with high barriers to entry: Strong patents, an FDA approval process that appears to be lengthy and complicated, or other barriers that keep competitors at bay.
Profit
Generate Up To
3kW
Of Power
Generate Up To
200 sq. ft
Of Power
Large profit margins: These solve the almost inevitable errors that even great managers make.
Generate Up To
3kW
Of Power
Generate Up To
200 sq. ft
Of Power
Ahead of its time: Pursue “dreams of the future,” not just the present. These often involve breakthroughs that make market size and societal impact difficult to quantify. “Skim the crème before others know it’s crème.”